So a few posts ago, I used the term ‘dipstick’ to describe people who aren’t really transparent about their NFP involvement. I’m considering finding a stronger word for the organisers of The Colour Run. Lets play spot the difference…
Item 1: Email Exchange
Thanks for your email!
The Color Run™ is not a charity or non-profit organization. The Color
Run, LLC is a “for profit” event company.
In each city, we ask a local organization to be our charity partner.
The number one goal of The Color Run™, as it relates to charities, is
to increase cause awareness. We want to help shine a light on
important issues. We hope our Color Runners™ will spend time on the
website of our partner charities, join mailing lists, attend other
events hosted by the charity and become an advocate for these causes.”
Hmm. It turns out the ‘charity’ recipient is the vaguely named ‘Celebrate Life Foundation’ – a very discreet branch of Swisse. I can’t describe how mad this makes me.
On another note, I stumbled across this video on Facebook, and it reminded me of the lecture on the power of words by Dr Schultz…