Week 3 – Public Relations in Society

Looking at the way PR functions in the three different sectors was interesting, seeing what functions translated across all three, and what functions were more sector specific. While the challenges of The NFP sector would be interesting (maintaining a favourable fundraising climate, accountability, establishing and embodying clear purpose), my interest is still primarily in the corporate social responsibility, crisis management, internal communication and lobbying of the private sector. The concept of the marketing mix was interesting, and led me to further curiosities as to where PR sits in relation to things like graphic design and HR.


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